Home appliance chain of "big store marketing," Lacks Anything? - Gome, Suning Appliance - Network Appliance Industry-hc360 HC
With industry experts say this year is Home Appliances The first year of the big chain stores, because earlier this year, whether the country known as the duopoly the United States, Suning Or acquired near large and medium, were published in 2008 in their planning agreed that the strategy of large stores. But I think we still lack the big stores seem to what. Chinese home appliance chain retailers shop history, you can use the "big business" in three words sum. After 2005, the frenzied expansion in 2006, a surge in the number of the city's chain stores, such as Beijing, the number of stores increased sharply from 7 80 to more than 140, and the shops in the scale, no operating characteristics of the much different. Since the irrational, and even between the same chain store merchants will compete diseconomies of scale become an indisputable fact that chain. By the end of 2006 to early 2007, chain merchants who have made another big store marketing concept, after a year of operation, it is clearly making a big store strategy, and in further explain the strategy as they arise, they all say that borrowed from Japanese Autumn leaf of the original electric street Yodobashi store model, and together think this is the next generation of home appliance chain of development. However, recently there are foreign news agencies to Akihabara Electric Street for the development of templates Yongsan in Seoul, Korea Electric Street, but now it is slumping.
According to foreign reports, even on weekends, Electric Street, Golden Seoul Yongsan electronics store in the location of EtLand few guests, a business bleak picture. Nevertheless, EtLand or Longshan Electric Street, the store is better. Other store, open from morning to night, closing, zero turnover is not uncommon. Many stores keep only the normal street level storefront operation, two or more layers in order to save manpower, electric power costs, chose suspension, and even some businesses close down altogether truce. Industry experts believe that South Korea has been a number of home appliances stores the "Republic of Korea, the lowest price" as the price of the slogan, but the network of shops from high discount, high transparency of the price of the appliance Street formed a strong impact.
20 mid-90s, and the current Yongsan Akihabara Electric Street plummeted as the number of the dilemma faced by customers, but the past two or three years, customers gather once again to reproduce the crowded scene. Including Tokyo University, Meiji University and other prestigious universities in the move, Hitachi, Sanyo, and other large companies setting up research in the Akihabara district, Akihabara district to function in the basis of sales alone increased research and development functions. Street shops together with multiple formats of both makes the Akihabara district attracts a lot of their electronic products to consumers and foreign tourists are also brought together a large number of electronic product development as well as Japan's best-known critic of electronic industry. Visible, industry, academia, business diversification is the joint marketing of the essence of great shops. In recent years, China's home appliance chain contrast, the so-called flagship store keen to run the name suggests, is simply flagship model shop or model shop, but almost all the flagship stores are large retail space with words, although the homogenization in order to avoid competition, businesses have also launched a chain of different management measures, trying a new business model, management of exploration, innovation and differentiation out of an operational way, but not difficult to find the layout of these stores, goods and furnishings business model, etc. have shown'll bet even the coincidence between. Although the chain of merchants who are holding high the banner of diversity, but we often see only the rich category of goods, lower prices is still the main promotion for each card. Certain TV Business-related person in charge said, because the cost of shop chain businesses, many of pay by the manufacturer, not a large store would bring high efficiency and large stores to manufacturers slotting allowance, etc. brought heavy burden , as chain stores bigger and bigger, the initial cost is not the "chipping away", only the slotting allowance to easily 89 million, so a lot of manufacturers have entered selectively stores.
Business after years of price wars, the start thinking about how the new business model and service approach to win consumer recognition. However, I believe, in our practice ism should not only learn its shape, and should absorb the essence. Scale and specialization, this chain will take on the future development of the polarization state, a wide range of large stores sales, not just department store-style simple regression, but rather a variety of industries, organic joint.
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